40z.com - making sense of internet branding

Product keyword domain sales history

Domain sales history of product keyword domains

Product keyword domain sales

Diamond.com 7,500,000

Beer.com 7,000,000

Toys.com 5,100,000

Clothes.com 4,900,000

Wines.com 3,300,000

Software.com 3,200,000

Candy.com 3,000,000

Computer.com 2,100,000

Telephone.com 2,000,000

Ticket.com 1,525,000

Tshirts.com 1,265,000

Photo.com 1,250,000

Phone.com 1,200,000

Fish.com 1,020,000

Webcam.com 1,020,000

Vibrators.com 1,000,000

DomainName.com 1,000,000

Guns.com   800,000

Ringtones.com 750,000

Files.com 725,000

Runningshoes.com 700,000

Puzzle.com 500,000

Bike.com   500,000

Logo.com 500,000

SportingGoods.com  450,000

BoardGames.com 450,000

AutoInsurance.org 440,000

AreaRugs.com 405,000

Resumes.com 400,000

PartySupplies.com 360,000

Banners.com 360,000

FunGames.com 350,000

Phones.co.uk 344,000

ScreenSavers.com 335,000

RVRental.com 325,000

Supplies.com 323,000

CD.com 277,000

Makeup.com 250,000

MusicVideos.com 250,000

Sofas.com 231,000

DiamondRings.com 228,000

FlashGames.com 226,000

Televisions.com 215,000

SatellitePhone.com 201,000

Flowers.mobi 200,000

Sofa.com 200,000

Bird.com 200,000

Cars.net 170,000

BlueJeans.com 150,000

RedWine.com 150,000

Hardware.de 148,000

Frame.com 148,000

FruitBaskets.com 142,000

Beds.co.uk 130,000

Mouse.com 125,000

OnlineDegree.com 120,000

WoodPellets.com 115,000

Eggs.com 112,000

Dirt.com 100,000

Cheesecake.com 100,000

Keyboard.com 100,000

Games.eu 95,000

Basket.com 88,000

DoorHardware.com 85,000

Rosary.com 78,000

CoffeeTables.co.uk 37,500

DiningTables.co.uk 37,500

 

Domain Name Price Index

Which appreciates more? Google or Domain names?

Sedo has produced an interesting chart.

 

It compares price appreciation of the secondary market in domain names,

using a Domain Name Price Index, IDNX, to a chart of Google's share price, or

the price movement of the Nasdaq over a 6 year period. Some interesting results:

http://sedo.co.uk/uk/sedo/sedocoukidnx/?tracked=&partnerid=&language=e 

 

Artsy.org up for auction

Artsy.org is available at Sedo, and has received bids. http://bit.ly/uBoGdJ

What is Artsy.org worth?

45.com sold for $285,000

Its becoming apparent that the Chinese have acquired a taste for numeric domains.

DNJournal reports that the 2nd highest domain sale last week (3d.com was first at $500k),

was 45.com sold for $285,000 to a chinese buyer. Also part of the backstory DNJournal reports that the domain had originally been acquired  as collateral for a $15,000 loan, which defaulted.

 

Did Apple pay $4.5 million for iCloud.com?

Reported in CNET earlier this year, Apple reportedly paid $4.5 million for the domain name iCloud.com. 

The CNET report cited an unnamed source at Xcerion which had owned the name previously. Also mentioned in the report Xcerion had moved its iCloud site to CloudMe.com which has in fact happened. Techcrunch had also received a similar tip about the transaction, prior to the obvious evidence of the transfers and DNS changes.

Given that iCloud.com does in fact take you to Apple's cloud site the two key facts cited do hold up. But 40z will do some digging into SEC filings to try and confirm the price paid.  It appears that Technorati correctly speculated the transaction included some additional, though certainly less valuable domains owned by Xcerion, such as iCloud.org, which also now redirects to Apple's cloud service.

3D.com sold for $500,000

Some of December's more interesting domain sales thus far:

3D.com sold by Sedo for $500,000

Touch.com acquired by app developer for $100,000

QX.com sold by Moniker/Snapnames for $124,975

PokerBonus.com sold for $110,508 at Godaddyauctions

Lela.com sold for $100,463 at Godaddyauctions

SideEffects.com sold by TobyClements newsletter for $100,000

LiveCloud.com sold for $92,000 at Sedo.

 

Notable Dot Com Funding News:

Fab.com valued at $200 million, receives new round of $40 million funding

Cooking.com receives $13.5 million funding.

CE.com gets a $1 million dollar bid

Two character domain name CE.com gets a $1 million dollar bid at Moniker's auction which closes tomorrow. bit.ly/sXN0uX apparently not enough to meet the reserve as of yet, but was the bottom of the range of  listed reserve. We'll see what tomorrow's close brings.

(Moniker closed the sale of Data.com for $4.5 million and Social.com for $2.6 million at their June auction, though some negotiations took a bit longer than the closing deadline. 

bit.ly/nQ9710 )

Notable sales so far in November:

VU.com $700k

Meet.me $450k, 

Look.com $400k

SUV.com $210k

Solo.com $133k 

Local.ly $100k

Meet.me sold for $450,000

A new record has been set for the dot me extension.

Meet.me which was acquired for a mere $5,890 3 years ago at a Traffic auction has reportedly been sold for $450,000. 

 

Why did Salesforce spend $7.1 million on two domains?

This summer, the two big domain sales came through an auction held by Moniker.

Data.com was reportedly sold for $4.5 million, and Social.com was reportedly sold for $2.6 million. Shortly thereafter, it was pretty simple to notice that Data.com had been acquired for a rebranded marketing channel for their recent acquisition of Jigsaw.

So the question remained, why Social.com? Perhaps not too hard to determine, given their recent acquistions in the social enterprise space... consider a quote from their recent PR regarding the acquisition of Assistly in September:

"Salesforce.com is leading the shift to the social enterprise, helping companies leverage social, mobile and open cloud technologies to put customers at the heart of their business. For many organizations, that shift begins with customer service, as businesses engage with their customers where they are now – on social networks like Facebook and Twitter."